Your blonde turning brassy? Get back to cool, icy blonde in 1 shampoo.
5 minutes in the shower instead of a trip to the salon.
Why You'll Love It
Polar blonde highlights visible from the 1st application
Neutralises yellow tones and restores a cool, luminous blonde
Made in France and 92% natural origin
Choose your offer:
Purple shampoo 💜
2 Purple Shampoos
92% craquent pour cette offre
3 Purple Shampoos
-25%Estimated delivery: -
-
Free shipping
from €70 -
Pay in 3x
with Klarna -
Satisfaction
guaranteed -
Mystery gift
from €45
Application in 5 min
Tous les 2-3 jours, puis 1x par semaine en entretien.
Lather up
Lather up and let the purple pigments work for 2-3 minutes
Rinse
Rinse with lukewarm water and continue with your usual cleansing routine
Restart
Start again whenever you want to revive the polar blonde effect
Petit conseil : plus tu cibles des zones précises, plus l'effet ressort.
Les Blondies en parlent mieux que nous
Everything you need to know about your shampoo
A shampoo. Your polar blonde. Zero compromises.
Purple shampoo
Its finely dosed violet pigments neutralise yellow and warm tones to reveal a cool, luminous blonde from the very first wash.
Temporary and reversible
The polar effect lasts an average of 1 week, then your colour goes back to what it was before. To keep it, use it 1 to 2 times a week.
Soft and natural
92% naturally-derived ingredients. Sulfate-free, silicone-free, paraben-free. Designed and made in France.
A word from Zoé
"Polar blonde is that ashy blonde we're all chasing, but it turns yellow the moment you leave the salon. This shampoo is your everyday anti-yellow toner. You lather, you leave it on, you rinse, and your hair gets that cool, luminous blonde back. No need to wait for your next appointment."
Blondly yours, Zoé
A genuinely clean formula
Made in a French laboratory.
INCI: Aqua, Sodium Lauroyl Methyl Isethionate, Sodium Methyl Oleoyl Taurate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Acrylates Copolymer, Parfum, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Benzoate, Potassium Sorbate, CI 60730, CI 17200, Hydrolyzed Wheat Protein, Tocopherol
They're talking about us
Got questions?
The Purple shampoo is most effective on light to medium blondes. On very dark blondes or brunettes, the toning effect will be more subtle. The lighter your base, the more visible the result. For brunettes, we recommend pairing it with the Lightening spray to prep your base.
Violet removes yellow tones for a cool, icy blonde (corrective). Vanilla adds luminous baby blonde highlights (creative). Honey brings warm golden tones (creative). Violet is the anti-yellow, the other 2 add a tone.
The effect lasts on average 1 week. After that, your color goes back to what it was before. To keep it up, use it 1 to 2 times a week.
Not at all. 92% natural origin, sulfate-free, silicone-free, paraben-free. Enriched with wheat proteins that protect the hair fiber.
Purple pigments may temporarily stain the skin on your hands. Harmless, washes off easily.
2 to 3 minutes are enough for a visible effect. The longer you leave it on, the more intense the toning effect will be. Don't exceed 5 minutes on your first uses.
About 3 months with 1 to 2 uses per week. 250ml bottle.
Complete your blonde routine
Blondies often pair them together
