Your September blonde starts in August
-62% + free shipping
Your blonde has gone darker. Five solutions exist. Only one takes 5 minutes at home.
Salon, colour, grandma's recipe, our shampoo, our spray. I'll show you what each one really does: the time, the price, the effect on your hair. And I'll show you the whole routine, step by step.
Free delivery from 70 EUR, no code needed
They're talking about us
What's your blonde actually doing?
What each solution really does
Pick what you have in mind. I'll put it up against the spray, line by line.
| The lightening spray | Salon balayage |
|---|---|
| What it does | |
| Lightens by 2 to 4 shades, gradually, within your own tones | Lightens strand by strand, all at once |
| How long it takes | |
| 5 minutes at home, whenever you want | 2 to 3 hours, by appointment |
| On your hair | |
| 7 ingredients, 95% natural, ammonia-free, alcohol-free | Bleaching: the hair fibre is left open |
| If you're not happy with the result | |
| You stop. It's gradual, you control every application | You'll need to wait for the regrowth |
| €39the bottle, one month of use | EUR 135 what Justine used to pay, every 4 months |
Balayage lightens fast, but you have to redo it, and it opens up the hair fibre. The spray works more slowly and doesn't damage it: you're trading speed for control.
What's in it, and what's not
No ammonia, no alcohol, no harsh preservatives.
This spray is my grandmother's recipe, modernised. I wanted to capture exactly that: the same natural magic, but more effective and gentler.
The full ritual
Two products, two moments. Neither one requires an appointment.
The spray, to lighten
5 minutes, every 2 to 3 days- 0:00Almost dry hairWashed or not, it doesn't matter. Just not soaking wet.
- 0:30Spray where you want to lightenThe lengths, the ends, around your face. You aim, you decide.
- 1:00A heat sourceYour hair dryer, or the sun if you're outside.
- 5:00DoneYou'll see the result from the very first time. Every 2 to 3 days at first, then once a week.
Blond Vanille, for light
In the shower, 1 to 2 times a week- 1Lather for 2 to 3 minutesOn wet hair, just like your usual shampoo. The pigments are doing the work during that time.
- 2RinseThe vanilla tones show from the very first wash.
- 3Repeat when the shine fadesThe pigments last about a week. Once or twice a week for regular upkeep.
The spray changes your shade, the shampoo maintains your reflects between two applications. One lightens, the other keeps the light from fading.
Real Blondies, real results
Before on the left, after on the right. Sent in by our blonde customers.
Real photos sent in by our customers. No editing, no retouching, ever. Results depend on your starting base and how many applications you do.
What blondes say about it
5 étoiles sur 5« Skeptical about an old recipe »
I was sceptical about how simple an old recipe could be, and yet the result is way better than after any other treatment!
5 étoiles sur 5« 135 EUR every 4 months at the salon »
I was fed up with paying 135 EUR every 4 months for highlights at the salon, sometimes without even being happy with the result. So I decided to give it a try.
5 étoiles sur 5« My hair was turning brown »
I've always been blonde but for a few years now my hair had started getting darker and turning brown. I didn't want to do any colouring or bleaching, because my hair is virgin and I fully intend to keep it that way.
5 étoiles sur 5« It doesn't damage your hair »
It gave me back a really pretty blonde, and very quickly too. But the big plus for me is that it doesn't damage the hair.
5 étoiles sur 5« A visible difference from the 3rd use »
I really saw a big difference from the 3rd application, my roots lightened and turned nicely blonde, almost like the rest of my hair.
4 étoiles sur 5« You need to keep at it and be patient »
I can definitely see my hair getting lighter on my dark blonde base, but you do have to keep at it and be patient before the first effects start showing.
The Blondies' world
Your exclusive back-to-school offer, only …
2 sprays + your shampoo
CHF 72.00 CHF 157.00-52% until 09/14
| Your products | |
| 1 Lightening spray | €39 |
| 1 Vanilla Blonde Shampoo | €35 |
| Let's add | |
| 1 Lightening spray | €39 |
| The Great Book of Lightening | €14 |
| Give your lightening a colour | €9 |
| Mystery Gift | €16 |
| Delivery | €5 |
| Cart value | CHF 157.00 |
The 2nd spray is free.
The ultimate deal: 4 sprays, 2 shampoos and the brush
CHF 125.00 CHF 344.00
- 4 Lightening sprays (156 EUR), four months of use
- 1 Blond Vanille Shampoo (35 EUR)
- 1 Purple shampoo against yellow tones (35 EUR)
- 1 Boar bristle brush (65 EUR)
- Free delivery (5 EUR)
- 1 free e-book: The Big Book of Lightening (14 EUR)
- 1 free e-book: Adding colour to your lightening (9 EUR)
- 1 free e-book: Polar Blonde at home (9 EUR)
- 1 Mystery Gift (16 EUR)
344 EUR value for 129 EUR, that's -62%
Prefer just one product?
The spray on its own
CHF 38.00 CHF 53.00
- 1 free e-book: The Big Book of Hair Lightening (EUR 14)
- Paid delivery (orders under 70 EUR)
- Without the Mystery Gift, it starts at 45 EUR
53 EUR value for 39 EUR, that's -26%
Blond Vanille alone
CHF 34.00 CHF 44.00
- 1 free e-book: Giving your lightening a colour (EUR 9)
- Paid delivery (orders under EUR 70)
- Without the Mystery Gift, it starts at EUR 45
44 EUR of value for 35 EUR, that's -20%
Purple shampoo alone
CHF 34.00 CHF 44.00
- 1 free e-book: Polar Blonde at home (EUR 9)
- Paid delivery (orders under €70)
- Without the Mystery Gift, it starts at €45
44 EUR of value for 35 EUR, that's -20%
Your questions, straight answers
Can it turn orange or brassy?
The spray lightens within your own tones, gradually. You're in control: you stop when you've got the shade you want. If your blonde is already turning yellow, a lightener isn't what you need, it's the anti-yellow shampoo, which neutralises the yellow.
Will it damage my hair?
95% natural origin, 7 ingredients, no ammonia, no alcohol, no harsh preservatives.
How long before I see results?
From the very first application. Then, 2 to 4 shades lighter depending on your starting base and the number of applications.
Why not just get highlights?
Because highlights bleach your hair, and you have to redo them. Over a year, between appointments and upkeep, the bill adds up fast. The spray costs 39 EUR a bottle and you do it at home, in 5 minutes.
What if my blonde is just dull, not dark?
Then the spray isn't for you. Go for the Blond Vanille Shampoo: it revives your reflects with every wash. Better you know right away.