1
1 to 2 shampoos
On wet hair, lather once, then a second time if you want a deeper tone.
The Dirty Blonde shampoo is coming very soon
All set, you're on the list. We'll let you know first, promise.
Get your VIP access on WhatsApp
- Your VIP access reaches you on WhatsApp first
- You won't miss a thing, even if our emails end up in your promotions tab
By clicking, you agree to receive marketing messages from OMAD'S on WhatsApp. You can unsubscribe at any time by replying STOP.
All set, you'll get your VIP access on WhatsApp.
Last question: what's your hair color today?
Tell us where you're at: we'll show you right away what Dirty Blonde will do on you.
Got it! Your personalized tips will arrive before launch.
Be the first to know
A Dirty Blonde toning shampoo is on its way. Leave your email and we'll tell you as soon as the first batch is out of the oven.
- 24h early access before it opens to everyone
- A surprise kept for those on the list
- A little surprise tucked into your order
PS: the vanilla shampoo went out of stock in under a week when it launched, sign up so you don't miss this one
You can unsubscribe anytime, we keep your email just for this announcement.
Dirty blonde: a natural, classic dark blonde, the one with an old money feel. The one that comes back in autumn, when summer softly fades and you switch the living room lamp back on.
Three minutes, once or twice a week. That's it.
2
3 minutes on
Let it work for three minutes so the tone settles, then rinse thoroughly.
3
1 to 2 times a week
That's the upkeep rhythm. In between, keep your usual shampoo.
A toning shampoo that lays a light honey brown tone on blonde to light brown hair, natural, coloured, bleached or highlighted. It cleanses gently and respects the fibre.
Revives
A faded, dull colour gets its shine and its shade back.
Tones
Balayage and highlights blend in, no more tones pulling off.
Maintains
Your honey to light brown colour holds between salon appointments.
Softens
Shine and softness, thanks to wheat proteins.
A short formula, gentle on the hair, made not to tire the fibre.
Wheat proteins
They coat the fibre and bring shine and softness wash after wash.
No sulphates, silicones, parabens
The wash stays gentle and the colour does not go down the drain.
94.3% of natural origin
Plus a semi-permanent dye for the light honey brown tone.
Made in the south of France
250 ml bottle, made with love.
The teaser video
Dirty blonde in motion is even better.
Just like at Pioupiou's
At my grandmother's, autumn always started the same way: the biscuit tin on the table, the teapot steaming, and that golden light lingering over everything. That is exactly the colour we wanted to put back into hair. Not a cool blonde, not a platinum blonde: a warm, soft dirty blonde that looks like it has always been there.
Zoé, Pioupiou's granddaughter 🎀All set, you're on the list. We'll let you know first, promise.
Get your VIP access on WhatsApp
- Your VIP access reaches you on WhatsApp first
- You won't miss a thing, even if our emails end up in your promotions tab
By clicking, you agree to receive marketing messages from OMAD'S on WhatsApp. You can unsubscribe at any time by replying STOP.
All set, you'll get your VIP access on WhatsApp.
Last question: what's your hair color today?
Tell us where you're at: we'll show you right away what Dirty Blonde will do on you.
Got it! Your personalized tips will arrive before launch.
Don't want to miss it?
You can unsubscribe anytime, we keep your email just for this announcement.
Your biscuit tint starts getting ready today
Before, after the spray
Photos sent in by customers, unretouched.
To get your base ready before launch, here's 15% off your whole order, just for you:
Your base is ready for Dirty Blonde
You're on the list: we'll tell you first and your surprise is waiting for you at launch.
While you wait for the Dirty Blonde
Our shampoos already available, ready to join your cart
