LE GRAND LIVRE DE
L'ÉCLAIRCISSEMENT
Since 1954
Table of Contents
Hello Blondie! ✨
Our story begins here
You're holding more than just a book on brightening in your hands. It's the story of a transmission, of a recipe that crosses generations, and above all... it's YOUR story of transformation that begins.
My name is Zoé. And like you perhaps, I've known that moment when, looking in the mirror, I realized that my childhood blonde hair had become... chestnut. Dull. Bland.
You know that feeling? That little voice that tells you "but where did the little golden-haired girl in the pictures go?"
Pioupiou - that's what her children called her because of her golden-blond hair that shone like rays of sunlight - she had understood something that the cosmetics industry takes 70 years to accept: you don't need to torture your hair to restore its shine.
Today, after helping over 80,000 women regain their hair luminosity, I'm sharing ALL the secrets with you. The real ones. The ones based on modern science AND 70 years of family experience.
In this book, I'll REALLY explain what's going on in your hair, how the different solutions work, and why OMAD'S represents a unique approach. Everything is scientifically verified, but explained simply. Because you deserve the truth, not empty promises.
Ready? Here we go! 🤍
The Science Behind Your Hair
Why your hair darkens
(and it's not your fault!)
Imagine your hair as a picture painted with two types of pigment:
- Eumelanin: The brown to black pigment
- Pheomelanin: The red to yellow pigment
And here's the truth that no one is explaining to you clearly: blonde hair contains very LITTLE melanin in general. It's this low total amount of pigment that creates this luminous blond.
The exact composition according to hair color
Blonde hair: Very low amounts of brown eumelanin + absence of black eumelanin
Brown/black hair:
- Eumelanin: ≥95% of total melanin (this is the dominant pigment)
- Pheomelanin: <5% of total melanin
Brown hair therefore contains a much higher concentration of melanin than blonde hair, with an overwhelming proportion of dark eumelanin. That's why lightening brown hair requires more time and repeated applications.
Why your childhood blond hair has darkened
When you were little, your hair follicles produced little melanin. Result: golden blonde hair.
Then at puberty (or gradually with age), your follicles "woke up" and started producing more brown eumelanin. Not all at once - gradually. Each new hair that grows is a little darker than the last.
In just a few years, you go from :
- Platinum blonde (almost no melanin)
- To golden blond (some eumelanin)
- To dark blond (even more eumelanin)
- To light chestnut (much more eumelanin)
And it's not your fault. It's just your hormones and DNA doing their job.
The winter effect - Why it's even worse from November to March
Have you noticed that your hair is EVEN duller in winter? It's not an impression, it's scientifically proven.
Here's what happens:
"I've been using the spray for 4 months now. The difference with other sprays I've tested? My hair is SOFT. Not dry, not brittle. And the blond is natural, not orange. My colleagues think I've been to the hairdresser, even though I haven't set foot in there for 6 months!"
Is it fatal?
The truth about your lost blond
Good news: no, it's not irreversible.
Your hair isn't "permanently chestnut". The melanin present in your hair can be gradually transformed to reveal lighter tones.
This is exactly the principle behind ALL hair lightening: transform dark pigments to reveal lighter tones, gently or more intensively depending on the method.
The different approaches to lightening
There are 3 main families of techniques:
→ Immediate result but significant damage
→ Random results and cumulative UV damage
→ Progressive results with variable damage depending on formulation
In the following chapters, we'll break down each of these approaches. The pros, the cons, and most importantly... what we're not telling you.
CLASSIC TECHNIQUES DECRYPTED
Sweeping and other salon techniques
(what we don't tell you)
OK, let's talk straight about balayage, that technique that costs you between €150 and €300 every 2-3 months.
How it really works
Sweeping uses chemical transformation by intensive treatment :
The ingredients:
- Hydrogen peroxide: Salons typically use concentrations of 6-9% for classic balayage, sometimes up to 12% for more intense lightening
BUT the real problem isn't just the concentration of peroxide...
- Ammonia or strong alkaline alternatives (MEA, ethanolamine) that force cuticles open
- Persulfates (chemical gas pedals)
- Multiple buffering agents, stabilizers and preservatives
The process (and why it damages)
And beware: "ammonia-free" formulas do NOT mean "cuticle-opening-free" nor necessarily "gentler on hair". Alkaline alternatives such as monoethanolamine (MEA) also raise the pH and cause similar swelling of the hair fiber, though often with less unpleasant odor.
Any permanent hair color or professional bleach requires this pH increase to open cuticles and allow deep penetration of lightening agents. Ammonia-free = less irritating fumes for you and the hairdresser, but the cuticle-opening mechanism remains fundamentally the same, even if some modern formulas try to limit the damage.
The real cost (and it's a salty one)
Every 2-3 months for 1 year:
- Sweeping: 150-300€ × 4-6 times = 600-1800€/year
- Specialized shampoo: 25€ × 12 = 300€/year
- Repairing masks: 30€ × 12 = 360€/year
- Protective serums: 35€ × 4 = 140€/year
Not to mention 3 hours in the salon each time, the smell of ammonia, and hair that screams for mercy after every session.
What we don't tell you
Sweeping is not "gentle" or "progressive". It's an intense chemical treatment, period. The difference with a full bleach is just that the product is only applied to certain strands.
Hairdressers will tell you it's "less aggressive than full bleach". Technically true. But it's still a major chemical assault on the treated areas, with powerful alkaline agents forcing open your cuticles.
"The spray is revolutionary! I don't go to the hairdresser anymore. I've regained a pretty light blonde all over my hair. No more sweeping."
The hidden damage of the hairdresser
(why your hair cries out for help)
Let's talk about the damage you DON'T see immediately after your balayage.
Invisible structural damage
- Scales are raised and irregular
- Some are torn off
- The surface becomes porous
Result: Your hair snags, tangles, no longer shines. Even if the hairdresser applies a gloss or salon treatment, it's temporary. The structure is damaged.
- Breaks disulfide bridges (the bonds that give hair its strength)
- Partially transforms keratin proteins
- Creates cavities in the structure
Result: Brittle hair that breaks easily, loss of elasticity.
Result: Dry hair that literally drinks up every moisturizing product you apply, without really repairing itself.
The infernal cycle
Here's what really happens:
- Month 1: Gorgeous sweep, shiny hair (thanks to salon-applied treatments)
- Month 2 : Hair starting to dry out, roots visible
- Month 3: Dull, tangled hair. You go back to the hairdresser for a new balayage + "repairing treatment"
Hair never really repairs itself
Here's a truth few people tell you: A dead hair can't be repaired.
Unlike your skin, which regenerates, a hair is a dead structure. Once the cuticle is damaged, it doesn't grow back. Once the disulfide bridges are broken, they don't recreate.
Masks, serums and "miracle treatments" only :
- Temporarily fill holes in the cuticle
- Smooth artificially with silicones
- Hydrate superficially
As soon as you stop these products, the damage reappears. The ONLY real solution: cut and let healthy hair grow back.
"I didn't want to do color or bleach because my hair is virgin.... The result over 6 months is even more striking - very blond!!!! Thank you for giving me back my childhood blonde :)"
The sun, that false good idea
"Wait until summer, the sun will lighten your hair naturally!"
We've all heard that one. And it's true that the sun does lighten hair. But at what price?
How the sun really brightens
The sun emits UV (ultraviolet) rays that have a transforming effect on melanin.
More precisely:
- UVA: Penetrates deeply and causes color changes (visible lightening)
- UVB: Remain more on the surface and cause protein damage
When your hair is exposed to UV, melanin is gradually transformed, revealing lighter tones.
The 4 major problems of the sun
Time varies enormously according to hair type, UV intensity, and duration of exposure. Dark hair is much more resistant to lightening than light hair.
- Damage to structural bonds: The bonds that hold hair structure together are weakened by UV
- Protein transformation: Keratin is partially damaged
- Dehydration: Hair loses its natural moisture
- Lifted cuticle: Hair scales open, making hair porous
The result: lighter hair, yes, but also dry, brittle and dull. Not to mention damage to your scalp (sunburn, premature aging).
The real question
Is it worth waiting 6 months in the summer, exposing your hair (and skin) to UV for weeks, for a temporary result and damaged hair?
There's a better way.
The Lightening Spray Revolution
The lightening sprays on the market
(when the ingredient list looks like a periodic table)
OK, let's talk straight.
You walk through the aisles of your perfume store or supermarket. Hair section. And there, BAM. Dozens of lightening sprays all promising you the same thing: "Natural sun-effect lightening!"
The packaging is beautiful. The promises are tantalizing. And sometimes the price seems right.
So you turn the bottle upside down to read the ingredients list.
And there... it's shock.
The INCI list: what they don't show you on the front
The INCI list (International Nomenclature of Cosmetic Ingredients) is that list of unpronounceable words on the back of your products. The one almost nobody reads. The one that REALLY says what's in your spray.
Look at what you typically find in supermarket lightening sprays:
Sodium Hydroxide, Acetaminophen, Phosphoric Acid, Succinic Acid,
VP/VA Copolymer, Hydrolyzed Keratin, Polyquaternium-47, Polyquaternium-55,
Propylene Glycol, Vitis Vinifera Juice Extract, Chamomilla Recutita Flower Extract,
Citrus Limon Fruit Extract, Helianthus Annuus Extract, Glycerin, Alcohol,
PEG-40 Hydrogenated Castor Oil, Tocopherol, Vitis Vinifera Seed Extract,
Salicylic Acid, Phenoxyethanol, Diazolidinyl Urea, Potassium Sorbate,
Sodium Benzoate, Methylparaben, Propylparaben, Hexyl Cinnamal, Limonene,
Linalool, CI 60730...
You read all that without batting an eyelid? Well done.
Now try saying it out loud. Go ahead, I'll wait for you.
Or this one:
Flower Extract, Decyl Glucoside, Disodium Pyrophosphate, Phosphoric Acid,
Sodium Phosphate, Sodium Salicylate, Sodium Stannate, Tetrasodium Glutamate
Diacetate, Phytic Acid, Sodium Hydroxide, Parfum (Fragrance), Citronellol,
Geraniol, Limonene, Linalool...
That's a lot, isn't it?
And these are just TWO examples among dozens. Some INCI lists for lightening sprays include over 30 different ingredients.
"This piou piou spray is revolutionary! I've tested it and approved it, it doesn't damage the hair at all, unlike big-box sprays. The sun-kissed effect is just incredible!"
The problem of chemical preservatives and additives
In these endless lists, you often find:
- Methylparaben and Propylparaben (suspected endocrine disruptors)
- Diazolidinyl Urea (formaldehyde releaser)
- Etidronic Acid (chemical sequestering agent)
- VP/VA Copolymer (synthetic polymer)
- Polyquaternium-47 and -55 (synthetic conditioners)
- Hexyl Cinnamal, Limonene, Linalool (frequent allergens)
- Citronellol, Geraniol (potential irritants)
Why so many ingredients? Because every harsh chemical requires another chemical to counterbalance or mask its effects.
Damaged by high-concentration peroxide? Add synthetic conditioners. Smell bad? Add a strong chemical fragrance. Irritating? Add a buffering agent. Can't keep well? Add 3 types of preservatives.
It's a chemical vicious circle.
The marketing trap: "Natural origin" vs. "Natural ingredients"
Now, let's talk about a marketing trick the cosmetics industry loves to use.
You've probably seen these words on the packaging:
- "93% ingredients of natural origin"
- "Natural origin formula"
- "Based on ingredients of natural origin"
Sounds good, doesn't it? Almost... natural?
Here's the truth no one's explaining to you:
Example:
- Sodium Laureth Sulfate is considered "naturally occurring" because it is derived from coconut oil... after 10 stages of intensive chemical transformation including reactions with ethylene oxide.
- PEG-40 Hydrogenated Castor Oil is "natural origin" because it comes from castor oil... after chemical hydrogenation and ethoxylation.
That's like saying an ultra-processed industrial apple pie is "naturally sourced" because it contains apples somewhere in the process.
Technically true. Practically misleading.
OMAD'S Lightening Spray: "95% natural ingredients" = 7 ingredients, the vast majority of which are truly natural, not just "derived from natural after industrial processing"
Can you see the difference?
"Here are the results in one month using more or less 3 times a week! I'm more than satisfied and above all my hair is still soft and shiny and doesn't look like straw like it does after bleaching at the hairdresser!"
The practical problems of these formulations
Beyond the daunting list, what are the real problems?
The problem? Alcohol completely dehydrates the hair fiber. You get that "cardboard effect" right out of the box.
Short-term result: Shiny, smooth hair (artificially).
Long-term result: Accumulation of silicones that suffocate the hair, making it dull and requiring aggressive clarifying shampoos to remove them.
These fragrances can contain dozens of allergenic molecules. You don't see them in the INCI list because they're hidden under the word "Parfum" or "Fragrance".
Result: hair cuticles open violently, protein loss, porous and brittle hair.
"Above all my hair has never been so shiny and soft (it looks like I just got out of the hairdresser every day). You can feel that it's doing them a world of good! It greases much less quickly, which makes it possible to space out shampoos."
Verified app notes (Yuka, INCI Beauty)
You may be used to using Yuka or INCI Beauty to check your cosmetics.
Check out the typical notes of supermarket brightening sprays:
- Spray A: 5.4/20 on INCI Beauty (Poor)
- Spray B: 5.8/20 on INCI Beauty (Poor)
- Spray C: 12.8/20 on INCI Beauty (Fair)
INCI Beauty: 18.7/20 (Excellent)
No magic. Just a clean, transparent formulation.
Why so many ingredients?
You may be asking yourself, "But why do the big brands put in so many ingredients if it doesn't help?"
Several reasons:
- To mask adverse effects: Each harsh ingredient requires another ingredient to offset its negative effects
- To stabilize the formula: The more different active ingredients you have, the more stabilizing agents you need
- To extend shelf life: Products should last 2-3 years on the shelf
- To justify the price: The more complex the formulation, the more impressive technology names can be invented: "Complexe BlondMend™", "Technologie AquaProtect™", etc. It's serious. It's scientific. It justifies the price
"I'm 73, I have gray hair.... I've been to the hairdresser several times for coloring (4 times) I came out not happy at all... bills between 100 and 130 euros!!! Tired of it all... miracle my hair is light, not too light after two shampoos - just the way I want it! And it costs me much less."
What users say (reviews found online)
When you dig through the reviews on these supermarket lightening sprays, here's what you regularly find:
"Cardboard effect from the first use"
"My hair is dry and brittle now"
"It smells chemical, the smell stays even after shampooing"
"Roots are drier after use"
"It dries out a lot"
"You have to wear gloves to apply it" (sign of aggressiveness)
"Lightens well BUT watch out for red hair"
"Effective BUT damaged hair"
"Good product BUT unpleasant smell"
See the pattern? The "BUT" is almost always present.
Why? Because these formulations make a choice: prioritize fast efficacy at the expense of hair health.
The simplicity test
Do this simple test:
Take any supermarket lightening spray. Turn it upside down. Read the INCI list out loud.
If you can pronounce and understand less than 50% of the ingredients... ask yourself if you really want to put this on your hair 2-3 times a week for months on end.
Now compare with OMAD'S:
HYDROGEN PEROXIDE
CITRIC ACID
ANTHEMIS NOBILIS FLOWER EXTRACT
CENTAUREA CYANUS FLOWER
POTASSIUM SORBATE
SODIUM BENZOATE
In plain English, what does it look like?
- Aqua = Water (lovingly infused🤍 )
- Hydrogen Peroxide = 5% hydrogen peroxide (oxidant carefully dosed to lighten)
- Citric Acid = Citric acid (natural preservative)
- Anthemis Nobilis Flower Extract = Chamomile flower extract (for pretty golden highlights)
- Centaurea Cyanus Flower = Cornflower (to counter yellow highlights)
- Potassium Sorbate = Natural preservative
- Sodium Benzoate = Natural preservative
✓ Do you understand what each ingredient does? Yes.
✓ Could you explain this list to your grandmother? Yes.
That's the real difference.
"Being very very brunette by nature, this product brought me pretty chestnut highlights! If you're still hesitant, I hope this review will take you over the edge. I myself looked for several reviews before buying it for fear of ending up a redhead, but I was very quickly reassured."
Why you should care
You might be thinking, "Yeah, but if it's on sale, it must be safe, right?"
Legally, yes. These products comply with European cosmetics regulations (which are among the strictest in the world).
But "legal" doesn't mean "optimal for your hair".
Think of it this way:
McDonald's fries are legal and meet all food standards. That doesn't mean they're the best choice for your health if you eat them every day.
It's the same with cosmetics. Yes, you can use a lightening spray with 30 chemical ingredients. Yes, your hair will lighten. But at what price?
- Progressive sensitization: The more chemicals you use, the more reactive your scalp can become
- Addiction to restorative care: The more your hair is damaged by the spray, the more masks, serums, etc. you MUST buy.
- Costly vicious circle: Spray 15€ + Repairing care 40€ + Clarifying shampoo 12€ = The "good plan" quickly becomes expensive
The truth about marketing "innovations"
Have you noticed how every brand invents its own "exclusive technology"?
- "BlondMend™ complex with restorative proteins"
- "AquaShield™ technology to protect fiber"
- "RevitaPlex™ formula enriched with keratin"
Sounds serious. Sounds innovative. It justifies the premium price.
But look at the INCI list: You often find the same basic ingredients with just a different trade name.
Simply put: Hydrolyzed proteins (which rinse off with the first shampoo) + 2 synthetic conditioners (which just create a temporary film).
Revolutionary innovation? Not really. Smart marketing? Absolutely.
"I'm blonde by nature due to my Scandinavian origins, but in winter my hair is duller than in summer.... Pioupiou has revolutionized my habits thanks to its natural formula! In just 2 tries I've already seen the difference, rediscovering summer's Californian blonde ☀️ "
What you really deserve
You deserve to know exactly what you're putting on your hair.
You deserve a list of ingredients you can pronounce and understand.
You deserve not to have to choose between "lightening" and "healthy hair".
You deserve transparency. Not smoky marketing with made-up technology names.
That's why OMAD'S exists.
Not to be "cheaper" than the others. Not to be "faster" than the others.
But to be honest, transparent and respectful of your hair.
"I'm 60 years old AG. I was originally blonde as a child, then light brown... I was looking to restore shine and lighten my hair, without having to color every three weeks. Pioupiou met my expectations... everyone around me found that my hair was very shiny."
The revolution is back to simplicity
In 1954, Pioupiou didn't have access to 30 different chemical ingredients in his Belgian kitchen.
She had the essentials. The bare essentials. And it worked.
70 years later, we've just perfected the formula with modern science. But the principle remains the same:
The question you need to ask yourself now:
Do you want to keep putting products on your hair that you don't even understand half of the ingredients?
Or do you want to choose simplicity, transparency, and respect for your hair fiber?
The choice is yours.
But now you know. And you can't "un-know".
"3 months of use here are the results! I saw changes after 2 weeks! The result turns to a surfer California blonde 🌞 my hair is super soft.... I gave the bottles to my girlfriends and my sister as a gift, everyone thought I'd just come out of the hairdresser's!"
In the next chapter, we'll talk about the OMAD'S approach. How we managed to create a formula that really brightens, without that long-winded list of ingredients. How 7 ingredients can do better than 35.
Because sometimes, less really is more.
OMAD'S spray: a different approach
Now, let me tell you about our approach. Pioupiou's, born in 1954 in a small Belgian kitchen, and perfected over 70 years of family transmission.
Our composition: simplicity and efficiency
- 5% hydrogen peroxide (optimum concentration)
- Chamomile extracts (for golden highlights)
- Cornflower extracts (to soften tones)
- Minimal natural preservatives
That's it. 7 ingredients. Not 47.
Why 5% peroxide?
This is THE crucial scientific question. Here's the honest answer:
- 6-9% : Faster transformation (typical of salon sweeps)
- 12% : Intense transformation (more advanced professional brightening)
Our choice of 5% represents the optimal balance point. At this concentration, the impact on hair structure remains moderate and manageable for repeated domestic use. Studies show that hair retains its functional integrity with slight, manageable cuticle modifications. Unlike professional concentrations, which cause significant structural damage, 5% allows gradual lightening while preserving hair health.
- Gentle enough to preserve hair integrity
- Ammonia- and alkaline-free, so no forced cuticle opening
- Repeated use possible without major cumulative damage
How does it really work?
The simplified mechanism:
Here's what happens scientifically:
Our OMAD'S spray works differently from salon bleaches. It contains no alkaline agents (ammonia, MEA, etc.) that would force your cuticles open. Instead, it uses a gentle process calledphoto-oxidation :
- The 5% peroxide remains pH neutral (no chemical alkalinization)
- Chamomile and cornflower extracts contain photosensitive flavonoids (apigenin, anthocyanins) that react to light
- Heat naturally accelerates the gentle decomposition of peroxide into active oxygen
✅ Promotes respectful surface penetration into the fiber
✅ Activates plant pigments that create natural golden highlights
But this activation is photo-thermal (heat + light), not alkaline chemical.
That is:
- No pH change → no forced cuticle opening
- No aggressive chemical transformation
- But a gentle acceleration of the surface oxidative process
Without heat, the reaction remains too slow for any visible change to appear within a reasonable time. That's why we always insist: after application, blow-dry your hair for at least 5-7 minutes, or expose it to the sun.
The difference with other sprays
- Intensely drying
- Fast results but damaged hair
- Unsightly orange tones
- Moisturizes with natural extracts
- Progressive results visible from the first applications, improving in 4-8 weeks
- Harmonious golden tones
- Ammonia- and alkaline-free, so no forced cuticle opening
- Repeated use possible without major cumulative damage
"In all honesty I was dubious... But I was desperate to see my blond hair fade... I can tell you I ABSOLUTELY didn't regret it - it was immediate and after 3 days I saw results. It was bluffing!"
TABUS SUBJECTS REVEALED AT LAST
Orange hair, red highlights and other nightmares
OK, let's talk about the subject that freaks out every girl who wants to lighten her hair: orange highlights.
You've probably seen it before: a girl who wanted a gorgeous golden blonde and ends up with a neon orange mane. An absolute nightmare.
But why does it happen? And more importantly, how can it be avoided?
Why does hair turn orange?
It's simple: lightening isn't instantaneous. Your hair goes through different color phases before reaching blond :
Each phase corresponds to a progressive melanin transformation. You can't "skip" phases. If your hair is dark brown, it MUST go through orange before reaching blond.
Why OMAD'S (largely) avoids the orange problem
Our approach is different: progressive + neutralization option if needed.
- Deposit on cuticle surface and penetrate slightly
- Create golden highlights through a dual effect: deposition of natural pigments + slight contribution to lightening by photo-oxidation
- Enhance shine and light reflection
Chamomile works primarily on the surface to create luminous golden tones. It's a gentle cosmetic effect that beautifies the final result while preserving the integrity of the hair fiber.
- Helps soften warm tones
- Provides a soothing effect on the scalp
3. What if orange highlights appear? OMAD'S purple shampoo
Here's a smart option if you ever notice highlights that are a little too warm or orange: purple shampoo.
How does it work?
Do you know the color wheel? Here are the opposing and neutralizing pairings:
- Blue ↔ Orange (oppose and neutralize each other)
- Green ↔ Red (oppose and neutralize each other)
Therefore:
- Shampoo VIOLET neutralizes tones YELLOW
- Shampoo BLUE neutralizes tones ORANGE
OMAD'S Violet Shampoo contains violet pigments that temporarily deposit on your hair. These pigments neutralize unwanted yellow tones.
The OMAD'S strategy
"Well what can I say! I'm delighted. I admit I was skeptical... And then after, I'd say 4-5 uses I take a picture of myself and magic. The lightening has started... when people ask me 'did you do something to your hair, is it lighter?' it's the small victory of more 😍 "
"It doesn't work on me" and other myths
We all have that friend who says, "I tried it, it doesn't work on me."
Except... scientifically, it's impossible. If you have melanin in your hair (and you do, that's why it has color), that melanin CAN be gradually transformed.
So why do some people think "it doesn't work"?
Myth #1: "My hair is too dark"
The truth: Very dark hair contains more melanin, so it takes MORE TIME to lighten. It's not that they don't lighten, it's that more applications are needed.
If you have dark brown or brunette hair, you'll need :
- 8-12 weeks instead of 4-8 weeks
- 3 applications per week instead of 2
- Patience and consistency
But it works. It always does.
"I've finished 2 bottles and the results are more than visible! My hair has lightened up visibly (even though I'm basically a brunette)."
Myth #2: "My hair stands up to everything"
The truth: Your hair doesn't "resist." But some factors can slow lightening:
Solution: Do a clarifying shampoo 1 time before starting OMAD'S to eliminate build-up.
Solution: Apply the spray to LIGHTLY MOIST hair (not wet!) and MUST use the heat of the hairdryer afterwards.
Solution: Increase application frequency to 3x/week for the first few weeks.
Myth #3: "The spray stopped working after a few weeks"
The truth: It's not the spray that stopped working, it's that you reached a plateau.
Lightening is not linear. The first transformations give visible results quickly. But the more you move towards lighter tones, the more patience each additional tone requires.
Solution: Continue maintenance applications (1-2x/week). Transformation continues, just in a more subtle way.
Myth #4: "My hair has turned orange, so it doesn't work"
The truth: Orange = normal intermediate phase of lightening (see Chapter 8).
If your hair turns orange, it means it's WORKING. You're just in the middle of the process. Keep going + add the purple shampoo if needed to neutralize.
The real reason for "failures"
In 90% of cases, when someone says "it doesn't work on me", it's for one of these reasons:
- Impatience: Stopping after 2-3 weeks with no visible results
- Irregularity: Sporadic applications instead of 2-3x/week constant
- Poor application: Spray applied to hair COMPLETELY WET or without heat activation after
- Unrealistic expectations: Wanting to go from brunette to platinum blonde in 1 month
"At first I was skeptical, then I was convinced by the presentation of the product.... at the end of the 4th day I started to see my base lighten... my hair had lightened by 2 shades. I'm thrilled and my colleagues ask me what my hairdresser's name is 😊 "
TESTIFIES THAT CHANGE EVERYTHING
Extraordinary transformations of our Blondies
Because words are fine, but real transformations are better, here are a few stories of our Blondies who have found their light again.
"The spray is revolutionary! I don't go to the hairdresser anymore. I've regained a pretty light blonde all over my hair. No more balayage. "
"I didn't want to do any color or bleach because my hair is virgin.... The result over 3 months was already impressive, but over 6 months it's even more striking (last photo, very blond!!!). Thank you for giving me back my childhood blonde :)"
"I've finished 2 bottles and the results are more than visible! My hair has lightened visibly (even though I'm a brunette)... My hair was then able to grow well without getting damaged while lightening naturally."
"In all honesty I was dubious... But I was desperate to see my blond dull... i can tell you I ABSOLUTELY didn't regret it - it was immediate and after 3 days I saw results. It was bluffing!"
"Well, what can I say? I'm delighted. I admit I was skeptical... And then after, I'd say 4-5 uses I take a picture of myself and magic. The lightening has started... when people ask me 'did you do something to your hair, is it lighter?' it's the small victory more 😍 "
"At first I was skeptical then I was convinced by the presentation of the product... after the 4th day I started to see my base lighten... my hair lightened by 2 shades. I'm delighted and my colleagues are asking me what the name of my hairdresser is 😊 "
"I've been using the spray for 4 months now. The difference with other sprays I've tested? My hair is SOFT. Not dry, not brittle. And the blond is natural, not orange. My colleagues think I've been to the hairdresser, even though I haven't set foot in there for 6 months!"
"3 months of use here are the results! I saw changes after 2 weeks! The result turns to a surfer California blonde 🌞 my hair is super soft.... I gave the bottles to my girlfriends and sister as a gift, everyone thought I'd just come out of the hairdresser's!"
"Being very very brunette by nature, this product brought me pretty chestnut highlights! If you're still hesitant, I hope this review will take you over the edge. I myself looked for several reviews before buying it for fear of ending up a redhead, but I was very quickly reassured."
"I'm 73, I have gray hair.... I went several times to the hairdresser to have my hair colored (4 times) and came out not happy at all... bills between 100 and 130 euros! Tired of it all... miracle my hair is light, not too light after two shampoos - just the way I want it! And it costs me much less."
"I hesitated for a long time due to the fact that my hair was starting to turn gray (62 years old). My goal was to lighten the still non-gray base so that all the white hair would blend in better. And the result is in! I did 6 applications over 15 days... all without damaging my hair or spending a fortune at the hairdresser. "
"I've been a customer for over a year now.... I've rediscovered my childhood blonde but also hair that's so much silkier... It's simple it's the best brand I've ever invested in."
"The before-and-after is striking! I'm a brunette, I wanted to go back to the color I had when I was younger... and in 15d, I now have a very pretty and natural golden chestnut.... I'm particularly pleased that with a product like this, there's no root effect to worry about."
🔄 "Failed Salon Repaired" Transformations
"I did a salon 3 months ago with a Gaïa vegetal hair color.... it was very dark with too many red highlights. Very disappointed... After 3 weeks of use, my hair is turning blonde again, getting lighter and lighter."
"My hair tends to blonde well in the summer with the sun and darken in the winter.... I had a real demarcation from the regrowth of my darker hair at the roots and I no longer have any demarcation thanks to this spray."
"Even on WhatsApp video my dad asks me if I've been to the hairdresser and tells me I'm blonde 😁 Piou Piou spray is still significantly simpler, less aggressive and certainly cheaper!"
"People around me think I've gone blonde, and they've even asked me if I've been to the hairdresser to redo my roots. This product means I don't have to go back to the hairdresser every 2 months to pay for a new blond. "
🌟 The Final Message
These testimonials are not exceptions.
These are not isolated cases.
These aren't sponsored collaborations or bought reviews.
These are 2000+ real women who have found their light again.
Each with her own story. Each with its initial doubts. Each with her unique transformation.
But all with one thing in common: They chose to believe there was another way. A way that respected their hair. A way that respects their budget. A way that respects their time.
And today, they shine.
When does your transformation begin?
Each with her own story. Each with her doubts at the start. Each with her own unique transformation.
But all with one thing in common:They chose to believe there was another way. A way that respected their hair. A way that respects their budget. A way that respected their time.
And today, they shine.
Your own transformation, when does it begin?
💛 CONCLUSION
You're already glowing, you know that?
We're coming to the end of this book, but it's just the beginning of your story.
Now you have all the keys to understanding what's going on in your hair, why it's darkened, and how to get back that luminosity you had as a child.
But above all, I hope you've understood something essential: You don't have to choose between blonde and healthy hair.
For too long, we've been led to believe that lightening = destruction. That to be blonde, you had to sacrifice the health of your hair. That it was normal to have hair like straw after a balayage.
That's not true.
Pioupiou understood this in 1954. There is another way. A progressive, gentle, respectful way. A path that takes a little longer at first, but preserves the essentials: the health of your hair AND your natural luminosity.
The 3 essential truths to remember
What Pioupiou taught me
That's exactly it, the OMAD'S approach.
No brutal transformation that shocks your mirror and destroys your hair. But a gentle revelation that starts with the very first application and gradually makes you realize: "My hair is really blonde now. And it's soft. And shiny. And I feel... me."
Your adventure begins now
You have all the information. You know the science, the alternatives, the pitfalls to avoid. You know why OMAD'S is different.
Now it's up to you.
You can continue to spend €1,500 a year at the hairdresser's for damaged hair that disappoints you 3 weeks after each session.
You can wait every summer hoping the sun will do its job, knowing that September will bring back the disappointment.
Or you can try another way. Pioupiou's way. That of 80,000+ women who have found their light again.
80,000+ transformations.
No magic.
Just patience, science,
and 70 years of family experience.
My last word
When you look in the mirror after a few weeks, with those golden highlights catching the light, with that soft hair slipping through your fingers, with that smile that says "I've found who I really am again"....
You'll remember this book.
And you'll understand that it's not just about blonde hair.
It's about finding yourself.
Ready to shine? 🤍
Zoé 🎀
Find us on :
🌐 www.omadays.com
📱Instagram: @omads__
📧 contact@omadays.com
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Pioupiou heritage handed down since 1954