Do your lengths turn brassy? It’s not you, it’s the orange pigment in your base showing through. The Blue shampoo is coming to neutralise it. Leave your email and you’ll be first in line.
24-hour early access: you order before the public launch
An email on launch day, so you don’t miss it
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PS: this is its very first release, it has never been on sale on the site before, sign up so you don’t miss launch day
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From brassy to a cooler blonde
Blue is the opposite of orange on the colour wheel: its pigments neutralise the orange tones in your lengths, without touching your starting colour.
Brassy tonesTones neutralised
Brassy tonesTones neutralised
Blue neutralises brassiness.
Its blue pigments settle on lightened lengths and neutralise brassy tones. It corrects the tone, it doesn’t lighten.
86% natural originBlue pigments250 mlMade in Italy
Where orange tones come from
Some brown or dark blonde hair hides an orange pigment under the brown. You can spot it in the sun: your base already leans orange. The Blue shampoo exists for that hair.
1
Your base already leans orange
In the sun, your brown hair picks up orange tones. That pigment was there before any treatment: the blue neutralises it at every wash.
2
Highlights or a colour that turned orange
After lightening at the salon, or when a colour fades, the orange pigment comes back on the lightest strands. That’s where it shows the most.
3
Sun, chlorine and water
UV rays break down cool tones before warm ones. Chlorine and the metals in water, copper and iron, settle on lightened hair and warm it up even more.
A word from Zoé
Orange tones are the fear we all share when we want to go lighter. Honestly, they only show on hair that already has some: brown hair that leans orange in the sun, highlights that turned orange. For that hair, the Blue shampoo is, for me, the only way to get back to a blonde without orange. It doesn’t lighten, it neutralises the tone: alongside the spray, it keeps your blonde cool and bright.
Zoé
1 to 3 minutes, once or twice a week. That’s it.
1
On wet hair
Apply the shampoo and work it into a lather, focusing on the lightened lengths.
2
Leave on for 1 to 3 minutes
Let it work while the blue pigments settle, then rinse thoroughly.
3
Once or twice a week
That’s the maintenance routine. In between, keep using your usual shampoo.
For lightened, highlighted or balayage hair that turns brassy.
Neutralise orange tones
Blue pigments to correct brassy tones in the lengths.
Aim for a cooler shade
Tone correction without lightening your starting colour.
A step in your routine
Leave on for 1 to 3 minutes, 1 to 2 times a week.
Blue or purple?
Blue neutralises brassiness. Purple neutralises yellow. Both aim for a cooler blonde.
A formula designed to correct the tone without lightening your starting colour.
86% natural origin
Plus blue pigments to neutralise brassy tones.
Ginseng, wheat proteins and betaine
The three actives featured on the bottle.
Made in Italy
250 ml bottle.
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For inspiration
Find your cool blonde inspiration
Your questions before signing up
Why does my hair have orange tones?
Because your base hides an orange pigment under the brown, common on brown and dark blonde hair. It shows in the sun, after lightening or when a colour fades. If you already see it, that’s exactly what the Blue shampoo neutralises.
I use the lightening spray: do I keep going?
Yes. The spray lightens, the Blue shampoo corrects the tone that appears along the way. They’re made to work together: you lighten with one, you keep the blonde cool with the other, once or twice a week.
Will the shampoo lighten my hair?
No. Its blue pigments neutralise brassiness on hair that’s already lightened, without changing your starting colour. The result depends on your base: the lighter your lengths, the more visible the correction.
My tones are yellow: is this the right shampoo?
No, for yellow it’s the purple shampoo. Blue targets brassiness, which mostly affects light brown and dark blonde bases. If you have both, you can alternate them.
What do I get by signing up?
An email 24 hours before everyone else, with the link to order before the public launch, then a reminder on launch day. It’s free and you commit to nothing.
Am I reserving a bottle?
No, signing up gives you early access, not a reservation. You decide whether to order when you receive your link.
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