A light, cool beige blonde: that’s our next shampoo. Leave your email and you’ll be first in line.
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PS: this is its very first release, it has never been on sale on the site before. Sign up so you don’t miss launch day.
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Which shampoo for your blonde?
Two of our shampoos remove a tone, two deposit one. It’s not the same step.
Removes
Purple shampoo
The yellow tone of lightened blonde hair.
Removes
Blue shampoo
The orange, brassy tones of lightened lengths.
Deposits
Dirty Blonde Shampoo
A warm, light honey brown tone, for a darker blonde.
Coming soon
Deposits
Beige Blonde Shampoo
A cool beige tone, for a light blonde.
It deposits a cool beige tone.
Its pigments settle on the fibre while it’s left on and give your blonde a cool beige tone. It adds tone, it doesn’t lighten.
Cool beige toneSweet almond oil250 mlMade in Italy
What is a cool beige blonde?
A light blonde with cool beige tones, with no golden warmth: a soft shade, cooler than a golden blonde.
1
A tone that settles in
During the 3 minutes it’s left on, the pigments settle on the fibre. The shampoo adds tone, it doesn’t lighten your starting colour.
2
The lighter your base, the more it shows
On natural, lightened, highlighted or balayaged blonde, the tone shows more. On a dark brown or brunette base, it will barely show.
3
It fades wash after wash
The colour is temporary: it fades with each shampoo. You refresh it once or twice a week, or you let it fade.
3 minutes, 1 to 2 times a week. That’s it.
1
On wet hair
Apply it all over your hair and work it into a lather, in 1 to 2 shampoos.
2
Leave on for 3 minutes
Leave it on for 3 minutes so the tone settles, then rinse thoroughly.
3
Once or twice a week
That’s the maintenance routine. In between, keep using your usual shampoo.
For blondes who want a light, cool beige blonde.
A cool beige tone
A soft, cool beige tone on your blonde.
All along your lengths
Lather it from roots to ends: the beige tone settles all over your hair.
Gentle on your lengths
Sweet almond oil, wheat proteins and hyaluronic acid, the three actives featured on the bottle.
Beige or dirty blonde?
Both deposit a tone. Beige Blonde gives a light, cool blonde, dirty blonde a darker, warmer blonde.
A caring formula that adds tone without lightening your starting colour.
Three pigments
A blue, a purple and a red, which together create the cool beige tone.
Sweet almond oil, wheat proteins and hyaluronic acid
The three actives featured on the bottle.
Made in Italy
250 ml bottle.
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For inspiration
Find your beige blonde inspiration
Your questions before signing up
What is cool beige blonde?
A light blonde with cool beige tones, with no golden warmth. The shampoo deposits this tone on your blonde: it colours it, it doesn’t lighten it.
Will the shampoo lighten my hair?
No. It deposits a cool beige tone, it doesn’t lighten. If your goal is to lighten, our lightening spray is what you need.
Which hair does it work on?
On blonde hair, natural, lightened, highlighted or balayaged. The lighter your base, the more the tone shows. On a dark brown or brunette base, it will barely show.
I use the lightening spray: can I combine them?
Yes, they’re two different steps, at different moments in your routine: the spray lightens, the shampoo deposits a tone on your blonde. Keep the Beige Blonde Shampoo for 1 to 2 washes a week.
What do I get by signing up?
An email before the public launch, with the link to order early, then a reminder on launch day. It’s free and you commit to nothing.
Am I reserving a bottle?
No, signing up gives you early access, not a reservation. You decide whether to order when you receive your link.
Get notified when it launches
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