Up to -38%: your routine + 40 EUR of gifts
4.5/5 from over 2,500 verified reviews+98,000 customers+128,000 orders shipped

Blonde to blonde, let's talk

5 reasons your blonde looks better in summer (and how to keep it all year round)

Losing your shine in autumn isn't inevitable. Let me explain what's really going on in your hair.

The sun lightens your hair, for free.

In summer, UV rays naturally lighten your mid-lengths. That's why your August blonde doesn't look like your February blonde.

In winter, your roots take over again.

Without sun, new lengths grow in darker and duller. It's not you, it's the season.

Hard water and heating dull everything.

Hard water showers, dry air: your golden reflects fade away one by one.

« I've been using the products since this summer and I'm a huge fan! My blonde looks gorgeous and I get compliments all the time. No more spending 3 hours at the salon every two months. »

Perrine, verified review

Blonde hair without pigment care loses its light.

Here's the reason almost nobody knows about: highlights need upkeep, just like colour. Blond Vanille revives golden reflects with every wash.

Good news: your routine comes down to just 2 steps.

Blond Vanille when you wash for that light. And if your blonde has really darkened, the lightening spray, 95% natural, the recipe Zoé got from her grandmother.

They got their blonde back

« This shampoo is incredible, it lets me maintain my blonde without a trip to the salon. So much money saved and no more damaged hair. »

Aurélie, blonde, verified review

« I managed to lighten my hair and get back the blonde I had as a kid, even though I'd turned light brown, really dark blonde! »

Julie, verified review

« I use the spray twice a week. My blonde looks natural. It's better than at the salon! »

Céline, brunette like you, verified review

Your routine vs the alternatives

The OMAD'S RoutineSalon balayageHair colourLemon, chamomile
Prix€74, months of upkeep150 to 200 EUR, and you have to do it againVariable, strong commitmentAlmost nothing
Tes cheveux95% natural, ammonia-freeDamaged endsHeavy chemicals, hard to undoLemon dries out and weakens hair
L'effort2 at-home steps3 h + appointmentsOngoing careWeeks of patience
Le résultatLight maintained all year roundVisible roots in 8 weeksAnother colour, not YOUR blondeNo measurable results

Your routine, your offer

The Blondies' favourite

The Radiant Blonde Routine

74,00€ 120,00€

  • 1 Vanilla Blonde Shampoo (EUR 35)
  • 1 Lightening spray (EUR 39)
  • Free delivery (5 EUR)
  • 1 free e-book: 5 grandma's tips (9 EUR)
  • 1 free scrunchie (EUR 17)
  • 1 Mystery Gift (EUR 14.95)

EUR 120 worth for EUR 74

The spray alone

39,00€

  • Paid delivery (orders under EUR 70)
  • Without the €40 of gifts

Your questions, straight answers

Will it damage my hair?

No. The spray is 95% natural, alcohol-free and free from harsh preservatives. You can use it while pregnant, and it's suitable from age 3.

How soon will I see results?

With the spray: results from the very first application. 5 minutes, your spray, a heat source. With Blond Vanille, golden reflects come back to life wash after wash.

Why not just get highlights?

Highlights cost 150 to 200 EUR, 3 hours at the salon, and visible roots after 8 weeks. The complete routine costs 74 EUR and you use it at home, at your own pace.

What's the Mystery Gift?

A surprise from the accessories collection, worth EUR 14.95. We're not saying more, that's the whole point.