Up to -38%: your routine + EUR 40 of gifts
4.5/5 from over 2,500 verified reviews+98,000 customers+128,000 orders shipped

Your summer blonde, all year round.

The 2-step maintenance routine, with 40 EUR of free gifts.

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The Blondies' favourite

The Radiant Blonde Routine

74,00€ 120,00€

  • 1 Vanilla Blonde Shampoo (35 EUR)
  • 1 Lightening spray (EUR 39)
  • Free delivery (EUR 5)
  • 1 free e-book: 5 grandma's tips (EUR 9)
  • 1 free scrunchie (EUR 17)
  • 1 Mystery Gift (EUR 14.95)

EUR 120 value for EUR 74

The spray on its own

39,00€

  • Paid delivery (orders under EUR 70)
  • Excluding the €40 of gifts

Real Blondies, real results

They got their blonde back

« I managed to lighten my hair and get back the blonde I had as a kid, even though I'd gone brown, a very dark blonde! »

Julie, verified review

« This product is exceptional! I've had so many compliments on my pretty golden blonde. It's natural and the effect is natural too! »

Victoria, blonde, verified review

« This shampoo is incredible, it lets me maintain my blonde without a trip to the salon. So much money saved and no more damaged hair. »

Aurélie, blonde, verified review

Your questions, straight answers

Will it damage my hair?

No. The spray is 95% natural, alcohol-free and without harsh preservatives. You can use it while pregnant, and it's suitable from age 3.

How soon will I see results?

With the spray: results from the very first application. 5 minutes, your spray, a heat source. With Blond Vanille, golden tones come back to life wash after wash.

Why not just a balayage?

Highlights cost 150 to 200 EUR, 3 hours at the salon, and visible roots after 8 weeks. The complete routine costs 74 EUR and you use it at home, at your own pace.

What's the Mystery Gift?

A surprise from the accessories collection, worth 14.95 EUR. We're not saying more, that's the whole point.