Your childhood blonde did not disappear
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Five reasons your childhood blonde faded, and how to bring it back naturally
Your hair was blonde when you were a child. There are photographs of it. Your family remembers it. But it does not grow that colour anymore.
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As seen in
The change happened so slowly that there was never one particular day when the blonde disappeared. One year you were the blonde one in the family photographs, and a few years later you were not.
There are five reasons it happened. None of them mean your hair is damaged, and none of them mean the only way back is a salon.
Your hair started producing more dark pigment
Hair colour is largely determined by eumelanin, the pigment responsible for brown and black tones. When you were a child, your follicles were putting less of it into each strand, which is why your hair grew blonde. As you got older, your melanocytes became more active. Same head, same follicles, more pigment.
Puberty pushed the change along
The hormonal changes that happen during puberty also affect hair pigmentation. That is why so many women tell the same story: very blonde as a young child, dark blonde by their early teens, noticeably darker by the time they left school. The blonde did not vanish overnight. It simply became a little darker each time new hair grew.
Your hair became thicker
A fine strand and a thick strand can hold a similar shade of pigment and still look different. Fine hair reflects more light, which makes it appear brighter. Hair commonly becomes thicker as you grow. So part of the change you see is the same pigment sitting inside a thicker adult strand, no longer catching the light the way your childhood hair did.
You stopped having your hair lightened every day
When you were a child you spent far more time outside. All that sunlight was gradually breaking down pigment in your hair. It was lightening your hair constantly, for free, without you ever deciding to do it. Then adult life arrived. Work moved indoors, hair went up, hats came out. Your follicles were producing more pigment at exactly the moment the thing lightening it disappeared.
Nothing you have used since has replaced the lightening
Shampoo, conditioner, a mask, perhaps a purple shampoo. Every one of those is a maintenance product. They clean your hair, soften it and adjust the tone already there. None of them makes darker hair lighter. Maintaining a colour and lightening a colour are two different jobs. Your routine has only ever been doing the first one.
« Colleagues asked me if I had been to the hairdresser, and seemed doubtful when I said no. So it shows! »
What all five have in common
Every new strand was growing darker, and nothing was lightening it again
The blonde you remember was not only the colour your follicles produced. It was that naturally fair colour after years of sunlight. Your hair grew, the sun lifted some of its pigment, and the same thing happened again the next day.
So bringing that blonde back does not mean forcing your hair into a colour it has never been. It means gradually replacing the lightening your hair used to get on its own, without having to wait for summer.
Get the OMAD'S spraySatisfaction guaranteed. Free delivery on orders over 70 EUR.
Real blondies, real results
Before on the left, after on the right. Sent in by our customers.
Real photographs sent in by our customers. Never staged, never retouched.
Since 1954
Somebody had already worked this out in 1954
In 1954, a Belgian woman called Pioupiou mixed a formula in her kitchen to keep her hair the lighter colour it had been. Today her granddaughter Zoe makes OMAD'S in the family laboratory in Belgium.
The formula contains seven ingredients: water, low strength hydrogen peroxide, citric acid, Roman chamomile, cornflower and two preservatives. That is the complete list.
OMAD'S gradually lifts pigment from the hair. Heat helps activate the formula, which means you can use a hairdryer instead of waiting for weeks of strong sunlight. Your hairdryer replaces the heat of those childhood summers.
How to use it
Around five minutes, three times a week
Wash your hair and dry it until it is damp rather than wet.
Spray OMAD'S directly onto the areas you want to lighten. Focus on the pieces around your face and through the lengths instead of spraying it over your entire head.
Apply heat straight away with a hairdryer, straighteners, or sunlight if it happens to be there. Do not leave it to air dry, because heat is an important part of the process.
Repeat every two or three days until your hair reaches the colour you want, then use it about once a week to maintain it as new hair grows.
What it looks like at first
Warmer before it becomes noticeably lighter
If you are starting with dark blonde or light brown hair, that generally means golden or honey tones. The kind of colour your hair used to reach towards the end of August.
The first application may be subtle. You might look in the mirror and wonder whether you can see a difference or whether you imagined it. That is normal.
OMAD'S works gradually, which gives you control over the final shade. There is no sudden transformation into a colour that does not feel like yours. It still looks like your hair, just lighter.
Once the pigment has lifted, it stays lifted
OMAD'S is not a temporary colour sitting on top of your hair, waiting to disappear after a few washes. Once a section has been lightened, shampoo will not make it dark again. The result does not fade simply because summer ends.
New hair still grows in at your current natural colour. Because OMAD'S lightens gradually and can be applied only where you want it, the new growth comes through softly instead of leaving the hard line you can get from an all over colour.
Once you have reached the blonde you want, you only need to maintain the new growth. You are not starting again from nothing every spring.
Get the OMAD'S spraySatisfaction guaranteed. Free delivery on orders over 70 EUR.
Three months of lightening at home, instead of one salon appointment
Keeping a blonde at the salon is a budget and a set of appointments that come back every eight weeks. The spray does the same job at home, at your own pace, without stripping your lengths.
| omad's | Salon or box dye | |
|---|---|---|
| You choose the shade, and you stop when you want | The salon or the box decides for you | |
| Applied only where you want it | All over colour, roots included | |
| 95% natural, 100/100 on Yuka | Ammonia, bleaching powder and a developer to mix | |
| Five minutes at home | Three hours plus the appointments | |
| Soft regrowth, no hard line | A visible line at the roots in eight weeks | |
| Does not wash out | Fades, and needs doing again | |
| Still feels like your own colour | A different colour, not yours | |
| 87 EURthree sprays, three months of lightening | Your cost: | 150 to 200 EURat every appointment |
They found their blonde again
5 étoiles sur 5« It wasn't just my hair that grew back, I did too »
Four different stylists tried to get me blonde. One burned it, another left it patchy. Then one day I decided: no more salons. My hair brightened day by day, but not artificially, not by stripping. It became soft, alive, beautiful. And the colour was one I recognised from the inside. It was me.
5 étoiles sur 5« This product is just incredible »
This product is just incredible! After a month of use my hair is very very blonde again and not damaged at all. I highly recommend it.
5 étoiles sur 5« Amazing and honestly stunning »
My colleagues asked me if I had my hair coloured. Magnificent product, I recommend it. Does not damage the hair, very natural effect!
5 étoiles sur 5« Within a week I already saw the difference »
Within a week I already saw the difference! My colleagues kept telling me I had become a real blondie and that I had a very beautiful blonde. Very satisfied.
5 étoiles sur 5« I have gained 3 shades »
It was a birthday gift three months ago and I have gained 3 shades.
If you want the blonde you had as a child back
Most women assume they have two choices: leave their hair as it is, or colour it at a salon or with a box dye. Both can feel like turning your hair into a different colour rather than bringing back the one you already recognise as yours.
OMAD'S gives you a more gradual way to return to it. You choose where to apply it. You control how light it becomes. You stop when your hair looks like your hair again.
Choose your lightening routine
3 lightening sprays
CHF 84.00 CHF 117.00
- Three months of lightening
- Free mystery gift, from 45 EUR
- Free delivery, from 70 EUR
- 1 free ebook: The Big Book of Lightening
117 EUR of value for 87 EUR, you keep 30 EUR
2 lightening sprays
CHF 66.00 CHF 78.00
- Two months of lightening
- Free mystery gift, from 45 EUR
- 1 free ebook: The Big Book of Lightening
- Delivery not included, it is free from 70 EUR
78 EUR of value for 68 EUR, you keep 10 EUR
1 lightening spray
CHF 38.00
- One month of lightening
- 1 free ebook: The Big Book of Lightening
- Delivery not included, it is free from 70 EUR
- No mystery gift, it starts at 45 EUR
Swipe to see the three options
Questions we get asked
Will it damage my hair?
No. The formula is 95% natural and scores 100/100 on Yuka. There is no ammonia, no bleaching powder and nothing to mix. It lifts pigment gradually instead of stripping it in one go.
How long before I see something?
Your hair usually becomes warmer before it becomes noticeably lighter. The first application can be subtle. Most customers see a clear difference within two weeks of use, three times a week.
Does it work on dark hair?
It lightens gradually on all natural hair colours, but the darker your base, the more applications it takes. On dark blonde and light brown you will pass through golden and honey tones on the way.
What if my blonde turns yellow?
The spray lightens your base, it does not neutralise yellow. That is the job of our purple shampoo, which softens yellow and golden tones after lightening.
What is the mystery gift?
Every order over 45 EUR gets a mystery gift added to the cart automatically. You will see it in your basket before you pay.
What if it is not for me?
Satisfaction guaranteed. If you are not convinced after following the routine, write to contact@omadays.com and we will find a solution together.
It is in your cart.
Does your blonde pull yellow?
The spray lightens your base, it does not neutralise yellow. That is what the purple shampoo is for. The two do different jobs.
Shampoing violet
CHF 34.00
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