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Your base is light brown or dark blonde
The darker the base, the more red-orange pigment it hides. Gentle lightening, with a spray or the sun, brings it up before you reach blonde.
Blue shampoo
Are your lightened strands turning orange? The blue shampoo neutralises those orange tones.
Leave it on for 1 to 3 minutes in the shower and your blonde is bright again, with no orange tint.
Why You'll Love It
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Neutralises brassy tones on lightened hair
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Designed for highlights, balayage and bleached hair that turns brassy
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Made in Italy and 86% of natural origin
Choose your offer:
1 Blue Shampoo
135,00 zł
158,00 zł
-23 zł
2 Blue Shampoos
265,00 zł
315,00 zł
-50 zł
3 Blue Shampoos
351,00 zł
472,00 zł
-121 zł
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From brassy to a cooler blonde
Blue sits opposite orange on the colour wheel: its pigments neutralise the brassy tones that show up on lightened lengths, without touching your starting colour.
Why your hair turns brassy
Light brown or dark blonde hair holds two pigments: a brown one and a red-orange one. When you lighten, the brown goes first and the red-orange stays. It’s not a flaw, it’s hair chemistry, the same as at the salon.
Your darker areas first
When you start the spray, your darkest areas lighten first: that’s where brassiness shows up, and it looks even warmer next to the strands that are already light. Over time it settles on the lengths, which add up sun and applications.
Sun, chlorine and water
UV rays break down cool tones before warm ones. Chlorine and the metals in water, copper and iron, settle on lightened hair and warm it up even more.
A word from Zoé
When you start using a lightening spray, there’s one fear everyone shares: turning brassy. And on a brown or darker base, it’s true: red-orange is the first tone to show up. For me, the Blue shampoo is the only way for brunettes and darker shades to get back to a blonde that isn’t too warm. It doesn’t lighten, it neutralises the brassiness: exactly what was missing alongside the spray.
Zoé1 to 3 minutes, once or twice a week. That’s it.
1
On wet hair
Apply the shampoo and work it into a lather, focusing on the lightened lengths.
2
Leave on for 1 to 3 minutes
Let it work while the blue pigments settle, then rinse thoroughly.
3
Once or twice a week
That’s the maintenance routine. In between, keep using your usual shampoo.
For lightened, highlighted or balayage hair that turns brassy.
Neutralise coppery tones
Blue pigments to correct brassy tones in the lengths.
Aim for a cooler shade
Tone correction without lightening your starting colour.
A step in your routine
Leave on for 1 to 3 minutes, 1 to 2 times a week.
Blue or purple?
Blue neutralises brassiness. Purple neutralises yellow. Both aim for a cooler blonde.
A formula designed to correct the tone without lightening your starting colour.
86% natural origin
Plus blue pigments to neutralise brassy tones.
Ginseng, wheat proteins and betaine
The three actives featured on the bottle.
Made in Italy
250 ml bottle.
A truly clean formula
Made in Italy.
INCI : AQUA (WATER), DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, COCAMIDOPROPYL BETAINE, TRIDECETH-2 CARBOXAMIDE MEA, SODIUM LAUROYL SARCOSINATE, DISODIUM COCOAMPHODIACETATE, PANAX GINSENG ROOT EXTRACT, HELIANTHUS ANNUUS SEED OIL (SUNFLOWER) SEED OIL, HYDROLYZED WHEAT PROTEIN, BETAINE, POLYQUATERNIUM-7, TOCOPHEROL, CARBOCYSTEINE, GLYCERIN, ALPHA-ISOMETHYL IONONE, ALPHA-GLUCAN OLIGOSACCHARIDE, CELLULOSE, INULIN, SODIUM CHLORIDE, CITRIC ACID, PEG-120 METHYL GLUCOSE DIOLEATE, COCO-GLUCOSIDE, GLYCOL DISTEARATE, POLYQUATERNIUM-10, DISODIUM EDTA, SODIUM LAURATE, BUTYLENE GLYCOL, METHICONE, HYDROXYACETOPHENONE, POTASSIUM SORBATE, SODIUM BENZOATE, PARFUM (FRAGRANCE), GERANIOL, HEXAMETHYLINDANOPYRAN, CITRONELLOL, 1,2-HEXANEDIOL, ACETYL CEDRENE, LINALOOL, EUGENOL, ACID VIOLET 43, ACID BLUE 9.
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Got questions?
They don't correct the same tones. Blue neutralises orange tones, the ones that come out when you lighten a brown, dark brown or dark blonde base. Purple neutralises yellow, the kind you get on already light blondes and polar blondes. If your hair pulls orange, go for blue. If it pulls yellow, go for purple.
No, and that's normal. Blue corrects the orange tones created by lightening. On a natural, un-lightened brown base, there's no orange to correct, so you won't see anything. On the other hand, if your highlights or balayage on a brown base are turning orange, that's exactly what it's made for.
1 to 3 minutes depending on the intensity you want, then rinse thoroughly. Don't go beyond 3 minutes: after that, the result can turn the hair fibre grey instead of correcting it.
1 to 2 times a week, no more, instead of your usual shampoo. Focus on the lengths that are turning brassy, then carry on with your normal routine.
Not in the same wash. These are two correctives for two opposite tones, and using them both at once can dull your blonde. Pick the one that matches the tone you're dealing with right now. If you have both shades in different areas, alternate from one week to the next.
It's formulated with 86% ingredients of natural origin, including ginseng, wheat proteins and betaine that help keep hair soft. Like any pigmented shampoo, you don't use it every day: 1 to 2 times a week is plenty.
About 3 months with 1 to 2 uses per week. 250 ml bottle.
Yes. The spray lightens, the blue shampoo corrects the tone that shows up along the way. They're made to work together: you lighten with one, you keep a cool blonde with the other, 1 to 2 times a week.
No. Its blue pigments neutralise orange tones on already lightened hair, without changing your starting colour. The result depends on your base: the lighter your lengths, the more visible the correction.
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