Finally get your childhood blonde back, damage-free
Pick one of our best-selling sets, or build the Beach Bag of your dreams yourself.
Why your blonde will love these offers
100% of testers see a visible lightening effect within 14 days
The biggest sale of the season: up to -60% on your whole bag
Lightens 2 to 4 shades: 95% natural, rated 100/100 on Yuka
Free embroidered Beach Bag from 120 EUR, limited edition
Pick one of our best-selling sets:
Vanilla Essentiel
2 sprays + vanilla shampoo + clip
Vanilla Golden Most popular
3 sprays + vanilla shampoo + serum + clip
Premium Blondie Best value
4 sprays + vanilla shampoo + honey shampoo + serum + brush
Or build your own Beach Bag
Add the products you want to your bag. The discount applies live to your whole bag.
The starLightening spray
The star. Lightens 2 to 4 shades, in 5 min, 3 times a week.
Nourishing night serum
Night treatment, once a week on dry hair before going to sleep.
Top pickBlond Vanilla Shampoo
Gently cleanses, indulgent vanilla fragrance.
Honey Blonde Shampoo
Nutrition and shine for warm blondes.
Purple shampoo
Neutralises yellow tones, once a week.
Blonde Booster Supplement
The hair beauty boost, from within.
Flower headband
The must-have accessory of the summer.
Breakage-free clip
Tie your hair without leaving marks or causing breakage.
Detangling comb
Gently detangles, without pulling or breaking.
Boar bristle brush
Distributes sebum, smooth and shiny hair.
Pocket mirror
The pocket mirror to slip into your beach bag.
+0 Blondies
have found their blonde back
And as you build your bag, you also unlock
🎀 Free mystery gift from 45 EUR
🛎️ Free shipping from 70 EUR
The free beach bag from 120 EUR
Worth 69 EUR🧴 The free spray from 140 EUR
Gifts stack with your discount. Thresholds are based on your bag total, after discount.
How to use your essentials
The Lightening spray
3x per week, then 1x for maintenance.
Apply to almost-dry hair
Spray onto roots and lengths, targeting the areas you want to lighten.
Dry with a heat source
Leave-in: hair dryer, sun or straightener. Heat activates the lightening.
Repeat every 2-3 days
Until you reach your target blonde, then 1x a week to maintain it.
The vanilla blonde shampoo
1x per week, as a replacement for your shampoo.
Wet your hair
Lather a small amount on damp scalp.
Massage in and leave on
Leave on for 3 to 5 minutes to let the tones set.
Rinse with lukewarm water
Rinse thoroughly, finish with your conditioner.
The nourishing Night serum
1x per week, in the evening on dry hair.
Apply a few drops
On lengths and ends, in the evening on dry hair.
Leave it on overnight
The treatment nourishes your hair fiber while you sleep.
Once a week
A nighttime cocoon for soft, shiny blonde hair.
The grandmother's recipe everyone's talking about..
A word from Zoé
"This Beach Bag has my whole summer in it: the spray inspired by my grandmother's recipe, my favourite shampoos and the accessories I drag from the beach to the market. Pick your set or build your own, the only thing missing is you."
Blondie love, Zoé
They tried it and loved it
+120,000 Blondies have tested and loved it
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Got questions?
Yes! The lightening spray works on all hair types, from dark blonde to light brown. The lighter your hair is to begin with, the faster you'll see results.
No, quite the opposite! Our formula is made with 95% natural ingredients. It scores 100/100 on Yuka.
The first results are visible from the 1st application! For optimal lightening of 2 to 4 shades, count on about 2 to 3 weeks.
Yes, the spray is compatible with colored and highlighted hair. We recommend waiting 2 weeks after a chemical coloring.
A 100ml bottle lasts about 1 month with regular use (2-3 applications per week).
The lightening is gradual and long-lasting, but not permanent. We recommend a maintenance application once a week.
Our formula is inspired by a Belgian grandmother's recipe dating back to 1954, perfected in the lab. Made in Belgium.
We offer a satisfaction guarantee or your money back. Contact our customer service if you're not convinced.
The more items you add to your bag, the higher your discount: from -10% for 1 item up to the maximum tier for 8 items. The scale gets a boost from July 19: up to -50% before, up to -60% after. The discount applies to your entire bag and updates in real time.
On all the products you put in your beach bag. The percentage is the same for the entire bag and depends on the total number of items.
Shipped within 12-24 business hours from Spain. Free delivery from 70 EUR. Home delivery or pickup point, your choice at checkout.
The Blondie Beach Bag offer ends on July 31. The reward scale switches to boosted mode from July 19.
