Our story
From Pioupiou's kitchen to Galeries Lafayette
She may not yet know what she started. Pioupiou, 92 years old, mother of five, former employee of the Maison des Plantes in Brussels and avid reader of five books a week, came up with a little recipe in her kitchen more than sixty years ago.
A recipe created just for her, out of necessity: no time, no money to maintain her blonde at the salon. So she found another way. Drawing on her botanical knowledge and her passion for reading, she developed a 95% natural formula, effective in five minutes from your own bathroom.
Blondly, Zoé
Made in Belgium
Made in our family lab in the south of Belgium
95% natural
100/100 Yuka score. Organic farming flowers
All hair types
Highlights, color-treated, henna, Brazilian blowout: it works for everyone
Backed by our Coaching Program
If your hair isn't glowing, we'll give you a full refund
Key dates
60 years of history, 3 generations, 1 recipe
From a family secret born in the 1960s in Brussels, to one of the most sought-after haircare products in France.
1960s
The Pioupiou recipe
Brussels. Pioupiou juggles between the Maison des Plantes, her five kids and making ends meet. Her blonde is fading. No way she's spending hours at the hairdresser. So she reads, she observes, she experiments. She develops a natural formula that works in 5 minutes.
90s-2000s
The secret is passed on
The recipe passes from Pioupiou to her daughter, then to her granddaughter Zoé, around age 12-13. A family ritual, discreet and precious, passed down in silence from generation to generation.
2020
Zoé leaves law to launch OMAD'S
In her final year of law school, Zoé decides to bring her grandmother's recipe to market. The response is immediate. She drops out, reinvests the first earnings, and launches OMAD'S, a brand created exclusively for Blondies.
2022
The spray goes viral
Word of mouth is exploding. The Lightening Spray, directly inspired by the original recipe, wins over thousands of Blondies. Rated 100/100 on Yuka, 95% natural, made in the family lab in Belgium.
Discover the spray →2024
+40,000 Blondies
The community hits a milestone. More than 40,000 women have rediscovered their childhood blonde with OMAD'S. The range is expanding: night serum, shampoos, accessories.
2025
Entry to Galeries Lafayette
OMAD'S lands at Galeries Lafayette Haussmann. The spray ranks among the 5 best-selling products in the beauty section. Due to demand, 27 points of sale open across France.
2026
+120,000 Blondies, and this is just the beginning
European family business, recurring stockouts, shampoos sold out before they even hit the shelves. What started as a family secret is today one of the most coveted haircare products in France.
Join the Blondies →And you, are you the next Blondie?
Find your childhood blonde in 5 minutes. 95% natural, rated 100/100 on Yuka. Satisfied or refunded.
I'm discovering the spray+0 Blondies
have tested and loved
A word from Zoé, founder
"OMAD'S is so much more than a haircare brand. It's a community of Blondies taking back control of their color, no chemicals, no hairdresser. Every bottle is made in our family lab in Belgium, with the same passion my grandmother put into it 70 years ago."
Blondly yours, Zoé
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