Which shampoo is right for your blonde?
Three shampoos, three jobs. The purple one corrects: it neutralises yellow tones for a cool, icy blonde. The Vanilla Blonde Shampoo adds baby blonde tones, light and luminous. The Honey Blonde Shampoo adds warm golden tones. The first one takes a colour away, the other two add one.
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Purple shampoo
Corrects yellow tones
For you if your blonde turns yellow between lightening sessions. You get back a cool, icy blonde without booking a toning session at the salon.
View productLeave-on time
1 to 3 minutes
Frequency
Once a week
How long it lasts
3 to 5 washes
Size
280 ml, 92% of natural origin
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Vanilla Blonde Shampoo
Adds baby blonde tones
For you if you want to get back the luminous blonde of your childhood photos. The vanilla pigments show from the very first wash, then fade away on their own.
View productLeave-on time
2 to 3 minutes
Frequency
1 to 2 times a week
How long it lasts
About 1 week
Size
250 ml, 95% of natural origin
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Honey Blonde Shampoo
Adds golden tones
For you if your blonde has gone dull and you want to warm it up. The honey pigments revive a colour, tone a balayage or brighten a natural blonde.
View productLeave-on time
3 minutes
Frequency
1 to 2 times a week
How long it lasts
About 1 week
Size
250 ml, 94.3% of natural origin
Correcting or colouring, that is the whole difference
The purple one is a corrector: it removes one colour, yellow, and nothing else. The Vanilla Blonde and Honey Blonde shampoos are pigmenting: they add a tone, baby blonde for one, golden for the other, and that tone fades wash after wash. If your blonde is turning yellow and lacks light, start by correcting, then pick the tone you want to add.