🤍🖤 Omad's is the 3rd winner of the Sephora Prize in London! 🤍🖤
Anti-yellow duo, 1 free spray
74€113€-39€
Purple shampoo
Zoe's favorite
+120 000 Blondies
Is your blonde turning yellow? Get back to cool, icy blonde in 1 shampoo.
3 minutes in the shower instead of a trip to the salon.
Why You'll Love It
✓
Polar blonde highlights visible from the 1st application
✓
Neutralises yellow tones and restores a cool, luminous blonde
✓
Made in France and 92% natural origin
Choose your offer:
1 Purple Shampoo
35,00€
2 Purple Shampoos
🎀 Free mystery gift59,00€
70,00€
-11€
3 Purple Shampoos
🎀 Free mystery gift🛎️ Free shipping78,00€
105,00€
-27€
Estimated delivery: -
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Free shipping
from 70€ -
Pay in 3x
with Klarna -
Satisfaction
guaranteed -
Mystery gift
from 45€
Omaween, until 31 October
The Omaween sets
Chase away yellow or orange tones: from 74 euros instead of 113, with 1 free spray.
Save 39€: it's like getting your 2nd Lightening Spray free
🎀 Free mystery gift
🛎️ Free shipping
Application in 3 min
Every 2-3 days, then once a week for upkeep.
1
Lather up
Lather up and let the purple pigments work for 2-3 minutes
2
Rinse
Rinse with lukewarm water and continue with your usual cleansing routine
3
Restart
Start again whenever you want to revive the polar blonde effect
Petit conseil : plus tu cibles des zones précises, plus l'effet ressort.
Les Blondies en parlent mieux que nous
Everything you need to know about your shampoo
A shampoo. Your polar blonde. Zero compromises.
🪞
Purple shampoo
Its finely dosed violet pigments neutralise yellow and warm tones to reveal a cool, luminous blonde from the very first wash.
✨
Temporary and reversible
The polar effect lasts an average of 1 week, then your colour goes back to what it was before. To keep it, use it 1 to 2 times a week.
🌿
Soft and natural
92% naturally-derived ingredients. Sulfate-free, silicone-free, paraben-free. Designed and made in France.
4.4/5 from 20 reviews92% natural originMade in France
A word from Zoé
"Polar blonde is that ashy blonde we're all chasing, but it turns yellow the moment you leave the salon. This shampoo is your everyday anti-yellow toner. You lather, you leave it on, you rinse, and your hair gets that cool, luminous blonde back. No need to wait for your next appointment."
Blondly yours, Zoé
A genuinely clean formula
Made in a French laboratory.
INCI: Aqua, Sodium Lauroyl Methyl Isethionate, Sodium Methyl Oleoyl Taurate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Acrylates Copolymer, Parfum, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Benzoate, Potassium Sorbate, CI 60730, CI 17200, Hydrolyzed Wheat Protein, Tocopherol
They're talking about us
Review of the violet anti-red shampoo
I noticed that using this shampoo reduced the little red undertones you could see on my hair! I'm happy.
✓ Verified PurchaseJust like Zoe, I was very blonde when I was little, and then over the years the brown took over... I've been using the Lightening Spray for months and I'm more than happy with the result: the before/after is stunning. The spray works really well with a diffuser but it's even more effective on holiday with sea water, the pool and the sun. The effects are really sped up in summer! The blue shampoo just came out, so...
✓ Verified PurchaseAmazing toning shampoo
One of the best toning shampoos, I don't regret it and I've been a customer for 2 years Go for it girls
✓ Verified PurchaseHello, I obviously had my doubts, but here's how much I lightened in 1 month! I'm going to keep going until I reach a very light blonde like my ends. 👩🦳
✓ Verified PurchaseIt's incredible, before I couldn't even brush my hair and now it's soft, loose, with an amazing colour, I love everything about it. You can't even really see the huge change in the photos but I'm so happy! And the best part is that it's grown so much. A thousand thanks!
✓ Verified PurchaseLife-changing product
My childhood blonde started coming back after 2 applications, with highlights appearing here and there, and by the 4th application the effect covered my entire hair.
✓ Verified PurchaseI wasn't convinced at first, but after several uses the result is there and I'm completely blown away!
✓ Verified PurchaseI'm super happy A friend recommended it to me, and she's a brunette And I thank her My hair is lighter and above all super healthy No more highlights that damage the hair 🙏🏼
✓ Verified PurchaseI couldn't live without it anymore, my hair is incredibly soft and a gorgeous golden colour, I recommend it to loads of friends and even my hairdresser is convinced!
✓ Verified PurchaseI was very sceptical at first but the result speaks for itself, I got my childhood blonde back! That said, it took me several months to get there, I stayed stuck in the caramel/yellow phase for a while at the beginning, using the Purple Shampoo was really necessary, but all combined with the spray, it's perfect!
✓ Verified PurchaseI wasn't expecting real results, but I quickly saw my blonde change and I'm so happy with these products!
✓ Verified PurchaseAt first, I didn't really believe in it and I was scared my hair would turn orange instead of blonde. In the end, the result is amazing! From the very first use, I saw a difference. The secret is to apply the Lightening Spray on damp hair, then dry it well with heat. Use after use, my hair got blonder and blonder. I use the Blond Miel shampoo once a week and the Night Serum once a week to add shine. I sometimes got...
✓ Verified PurchaseSince I'm already blonde, I could really see how much my hair lightened up. And of course with the right shampoos, I found a colour that truly suits me
✓ Verified PurchaseAmazing! I got back the blonde I had as a little girl without damaging my hair! THANK YOUUU! I recommend it 1000% :))
✓ Verified PurchaseIt's excellent!!
This shampoo works really well my hair became even blonder and the red is completely gone, I highly recommend!!
✓ Verified PurchaseShampoo
I'm using it now, 3rd time, it's great especially for curls, I hope to have the oil soon too and I'll come back with news.
✓ Verified PurchaseNot very foamy
I found that the shampoo didn't foam much and since I have a lot of hair and it's very thick, I had to use a lot of shampoo.
✓ Verified PurchaseLoading reviews...
Got questions?
The Purple shampoo is most effective on light to medium blondes. On very dark blondes or brunettes, the toning effect will be more subtle. The lighter your base, the more visible the result. For brunettes, we recommend pairing it with the Lightening spray to prep your base.
Violet removes yellow tones for a cool, icy blonde (corrective). Vanilla adds luminous baby blonde highlights (creative). Honey brings warm golden tones (creative). Violet is the anti-yellow, the other 2 add a tone.
The effect lasts on average 1 week. After that, your color goes back to what it was before. To keep it up, use it 1 to 2 times a week.
Not at all. 92% natural origin, sulfate-free, silicone-free, paraben-free. Enriched with wheat proteins that protect the hair fiber.
Purple pigments may temporarily stain the skin on your hands. Harmless, washes off easily.
2 to 3 minutes are enough for a visible effect. The longer you leave it on, the more intense the toning effect will be. Don't exceed 5 minutes on your first uses.
About 3 months with 1 to 2 uses per week. 250ml bottle.
Complete your blonde routine
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